The Creative Disruption of Digital Wallets and Chinese Direct-to-Consumer Marketplaces in Holiday Shopping
The Creative Disruption of Digital Wallets and Chinese Direct-to-Consumer Marketplaces in Holiday Shopping
The concept of ‘creative destruction’, coined by economist Joseph Schumpeter, where innovative market changes lead to the downfall of older, less efficient business models, aptly describes the transformative impact of technology on holiday shopping. While shopping habits during the rest of the year guided the market trends, consumers’ habits during the holiday seasons significantly influenced...